Health Store Marketing Executive
Horan’s Healthstores Ltd., Tralee, Co. Kerry (Head Office with travel to retail locations). Full-time. Starting January 2027
Full job description
We are seeking an ambitious and energetic Marketing Executive to drive growth across our nationwide network of 22 health stores and our thriving e-commerce platform. In this multi-channel role, you will bridge traditional retail and digital marketing, developing impactful campaigns that drive footfall, boost online conversions and strengthen customer loyalty across Ireland.
Reporting to: Company CEO & Marketing Manager
Key Responsibilities
Omnichannel Campaign Execution
- Plan and execute integrated marketing campaigns across 22 brick-and-mortar stores and the e-commerce website
- Coordinate seasonal promotions, product launches and wellness events (e.g., New Year Health, Summer Wellness, Black Friday)
- Ensure brand consistency across in-store Point of Sale (POS), window displays, print media and digital channels
Digital Marketing & E-Commerce
- Manage local social media accounts (Instagram, Facebook, TikTok) with engaging content, highlighting products, store teams and expert wellness advice
- Coordinate email marketing campaigns (newsletters, automated flows) using customer segmentation to boost e-commerce sales
- Collaborate with external agencies or internal teams on SEO, Google Ads and paid social campaigns
Local Store Marketing & Community
- Support store managers with tailored local marketing support, in-store events and local sponsorships or partnerships
- Oversee local SEO and Google Business Profiles for all 22 store locations to drive footfall
Loyalty & Customer Engagement
- Drive recruitment and active participation in the company’s customer loyalty program across both physical and online channels
- Analyse campaign performance, footfall trends and online sales data to continuously refine marketing strategies
Candidate Requirements
- Experience: 2-4 years of marketing experience, ideally within retail, FMCG, health & wellness in Ireland
- Education: Degree or Diploma in Marketing, Digital Media, Communications or a related discipline
- Technical Skills:
- Familiarity with Shopify e-commerce platform
- Hands-on experience with email platforms (e.g., Shopify messaging, Klaviyo, Mailchimp) and social media management tools
- Basic knowledge of Google Analytics (GA4) and graphic design/video tools (e.g., Canva, Adobe Creative Cloud) is a strong advantage
- Passion: Genuine interest in natural health, nutrition, wellness and sustainable living
- Mobility: Full Irish driver’s license (regular travel to store locations required)
Salary: Competitive (commensurate with experience)
Interviews will be held this December in Tralee, Co. Kerry.
To Apply: Please send your C.V to sandrabreenhoranshealth@gmail.com